10 Years of Speed: Porsche Experience Center Atlanta Turns 10
Ten years ago, the Porsche Experience Center Atlanta (PEC ATL) opened its doors with one goal in mind—immerse fans, drivers, and dreamers in the world of Porsche. A decade later, it has become a destination for enthusiasts from around the globe, delivering high-octane experiences both on and off the track. Now, Porsche is inviting the public to celebrate this incredible milestone on June 7th with a ticketed anniversary event unlike any other.
Located near the Hartsfield-Jackson Atlanta International Airport in Hapeville, PEC ATL isn’t just a showroom or racetrack—it’s a hands-on hub for Porsche passion. Over the past ten years, it has hosted hundreds of thousands of guests, brought dreams to life behind the wheel, and even served as a backdrop for major film productions.
“I was there when the very first guests were welcomed,” said Michelle Rainey, Director of Porsche Experience Centers. “It’s been truly a privilege to be part of such a fantastic team that has seen our site grow and thrive since those early days. For the last decade we have inspired a community of dreamers who value the heritage, innovation, and style that our vehicles represent.”
This 10th anniversary celebration is more than just a party—it’s a tribute to the Porsche legacy and the vibrant Atlanta community that helped make PEC ATL a success.
The Event: What to Expect on June 7
From 11 a.m. to 4 p.m., the Porsche Experience Center will transform into a playground for performance lovers and Porsche fans. With a general admission ticket starting at $50, guests will receive access to the event and two food ticketsto enjoy curated cuisine throughout the day.
But that’s just the beginning.
Here’s what guests can experience:
- Demonstration Laps: Buckle up for adrenaline-pumping hot laps in a Porsche 911 Carrera S or GTS on the South Track, or step up to GT model variants on the West Track. These aren’t for the faint of heart—prepare for performance.
- Simulator Lab: Experience the thrill of racing in the state-of-the-art simulator lab. From iconic tracks to precise feedback, it’s the closest thing to racing without leaving the ground.
- Giveaways & Activities: Celebrate the brand with curated giveaways and immersive activities that showcase Porsche’s motorsport DNA and technological innovation.
A Porsche Playground with Purpose
The Porsche Experience Center Atlanta isn’t just about speed—it’s about community and connection. This facility has served as a welcoming place for car lovers, families, and curious newcomers to learn about the brand and the craft behind every Porsche model.
The 10th anniversary is a reflection of that spirit—one that blends performance with precision, passion with people.
Whether you’ve been to PEC ATL before or have always dreamed of going, this event is the perfect reason to visit. Bring a friend, take the ride of your life, and be part of Porsche history.
At CC Auto Club + Storage, we love seeing automotive experiences like this thrive in our own backyard. Here’s to 10 more years of horsepower, heritage, and high-speed memories at Porsche Experience Center Atlanta.
